Aare Ona Kakanfo of Yorubaland, Iba Gani Adams, has urged traditional rulers in the South-West to take the lead in preserving and promoting Yoruba culture, warning that abandoning heritage could spell doom for future generations.
Speaking at the 2025 Okota Festival in Arigidi-Akoko, Ondo State, Adams said monarchs must embrace their role as custodians of tradition and cultural values. He emphasized that culture, tradition, and religion are distinct, and warned against allowing modern influences to erode Yoruba identity.
“The importance of preserving our identity as a people cannot be overstated,” he said. “We must emulate countries in Asia that have used cultural values as a springboard for economic and technological advancement.”
Adams called on the Ondo State Government to upgrade the Okota Festival to a nationally recognized event and promote the Okota River site as a global tourist destination, comparing its potential to that of the famous Osun-Osogbo Grove.
He highlighted that Yorubaland is home to numerous untapped tourism and heritage sites that could drive economic growth and community development if properly harnessed.
“As a proud son of Akoko land, I am ready to support any monarch who is truly committed to preserving our culture and heritage,” Adams said.
Other speakers echoed his sentiments, calling on the state government to support cultural festivals and provide better financial backing for traditional institutions.
The festival featured vibrant displays of Yoruba cultural heritage, including the traditional Aje procession, dance performances, and appearances by cultural troupes from within and outside the state. Plans are already underway for an even grander celebration in 2026.
