Lohli, a rising star in Nigeria’s advert-tech space, has reaffirmed its commitment to ethical and rewarding digital advertising during a courtesy visit to the Director General of the Advertising Regulatory Council of Nigeria (ARCON), Dr. Olalekan Olumuyiwa Fadolapo.
The visit, held Tuesday at ARCON’s Lagos headquarters, was led by Lohli’s Founder and CEO, Demilade Olaosun, alongside Co-Founder and CTO Thaddeus Akingbile and other top executives.
Olaosun introduced Lohli as a platform aiming to transform how digital ads are consumed — rewarding users for watching adverts, providing feedback, and taking part in product reviews. He emphasized that Lohli’s goal is to build a transparent ecosystem that benefits both brands and consumers while aligning with regulatory standards.
“We’re bringing value directly to users while keeping advertising engaging, responsible, and compliant with national expectations,” Olaosun said.
In his response, Dr. Fadolapo applauded the team’s innovative approach, noting its potential to reshape Nigeria’s ad industry. He, however, urged the company to maintain strict adherence to advertising regulations and uphold ethical standards.
“ARCON is ready to collaborate with platforms like Lohli — as long as they prioritize responsible advertising and consumer protection,” he said.
The meeting is part of Lohli’s efforts to deepen industry relationships and strengthen its presence as it expands across Nigeria and into new markets.
