Premier League side Fulham has prohibited players from sharing behind-the-scenes dressing room content on social media, affecting Nigerian midfielder Alex Iwobi’s popular Snapchat updates.
Iwobi disclosed the new rule in a video posted on his Snapchat account Wednesday, stating that the club’s media team had stepped in to halt his usual locker room content.
“For those that are wondering why I’ve been snapping BTS in the changing room, there’s one person in the media team that’s been saying I haven’t been capturing the right stuff. So there’s no more BTS,” Iwobi said in the video.
The 28-year-old midfielder, who has built a significant following through his candid social media presence, disclosed that the club had threatened financial penalties for any breach of the new policy.
“They also said I might get fined if I continue to do so,” he revealed. “They’re trying to ban snap in our changing room.”
Iwobi expressed disappointment at the restriction, acknowledging that his followers had enjoyed the exclusive glimpses into the team’s private moments and player interactions away from the public eye.
“It’s a shame, man. I know you guys enjoy seeing what my teammates are like behind the scenes, but I have to respect the rules,” he concluded in the Snapchat video.
Alex Iwobi’s popular behind the scenes Snapchat content, which offered fans a glimpse into Fulham’s team spirit and locker room moments, has been halted following new restrictions by the club.
The move reflects a broader trend among Premier League clubs becoming more cautious about social media access to private team areas, citing potential risks and privacy concerns.
For Fulham, the decision to curtail such content likely stems from concerns about maintaining privacy around team tactics, player conversations, and potentially sensitive moments that could be misconstrued or used against the club’s interests.
The development may disappoint fans who had grown accustomed to the unique access Iwobi provided, but it underscores the professional obligations players face even in their personal social media endeavours.
